Today, this li’l exchange over on The Twatter prompted a rash of conversation about words. Apparently, some alleged copywriters think that using a boatload of tired, clichéd slang, and using words just flat-out incorrectly makes you a super-cool, hipster wordsmith. And that people should fight for the privilege of paying you big, juicy bucks to do it.
Rookie move. (Not to mention complete bullshit.)
These days, every writer and their grandma are looking for ways to differentiate themselves in this crowded and smelly elevator of a market. They drop F-bombs, they splash sexual overtones on everything. . .
. . .and sometimes, they talk like 11-year-olds. Awesome-epic-rad-amazeballs-amirite?
Unless you are working on a quirky campaign that calls for it, check the dude-speak at the door and use all those grownup words you learned in college in a really clever way. Earn your money.
OKthxbai. <— See what I did there?