The other day, someone on Facebook (OK, it was actually Erika Napoletano if you must know) shared a pretty funny cartoon. It was Winnie the Pooh, looking up earnestly at Christopher Robin, saying, “It would be cooler if you were Christopher Walken.”
But do you ever worry about this? I think it probably comes up a lot in people’s minds, given the constant exposure just about every market niche gets from global media outlets, big and small.
You know who your competitors are—are they cooler than you are? Are you cooler but not necessarily better? What if you’re not cool at all?
Guess what? It’s OK.
Why? ‘Cuz your customers—who are your customers because they want and need exactly what you happen to be offering—don’t care if you are cool. Really, they don’t.
They know that you understand what their problems are, and you can solve them. A Flash animation on your web site or a hipper-than-Ryan-Gosling infographic is not gonna change anything for them.
You get them. They know that. And they want you.
But Christopher Walken’s still cooler than you are. There’s really nothing you can do about that.