Part of what I do is social media, both for my clients, and for myself. Twitter, LinkedIn, Facebook, and sometimes also Google+ and Pinterest make their way into my workdays.
As a born and hard-wired minimalist with the attention span of a caffeinated squirrel, I’ll admit that the very nature of social media appeals to me. Strategically crafting those 140 characters, crispy little status updates, and the rest of it all just makes my eyes light up and my toes curl. You can be informative, critical, and irreverent. . .and grow your biz while you’re doing it.
Some people (and even a few very successful ones, I’ll point out) have gone on the record saying that they just don’t ‘do’ social media, don’t get the value of it, or call it pointless and boring. But here’s the deal:
If you’re bored by social media, you’re doing it wrong.
If you’re bored by social media, yet you’re still dragging your ass out of bed every day to do it because you think you should, or because your competitors are doing it, or because a colleague told you to, you have a WAY bigger problem than being bored.
Because guess what: You customers are probably just as bored as you are. And a bored customer doesn’t buy a lot of widgets.
So here’s a solution: If you’re bored by or just ‘don’t get’ social media, hire someone who loves it. Hire someone who will build you a social media strategy that will keep your current customers engaged every day, and reach out and grab new ones by the nose hairs and bring them into the fold. Hire someone who can create provocative, intelligent copy that will start conversations with your customers, and make them want to share with their own connections. Hire someone who loves it, and who cares.
(NOTE: The aforementioned person should not be your neighbor’s 17-year-old nephew. Spring for a professional, you tightwad!)
Now I’ll have to cut this short, as my attention span is waning, and I really need to ge—ooh look, sparkly!
