OK, I’m gonna keep this short, because a) it’s obvious; and b) it’s been a long day and I just wanna turn the damn computer off.
By now you’ve probably seen all kinds of behavior on social media, and all kinds of entrepreneurs engaging in it. Occasionally you might be surprised when a really promising social media endeavor falls completely flat. What happened?
- They had a great offering
- Their brand was clear and strong
- The writing was fantastic
So really, WTF goes wrong in cases like these?
It’s simple: They didn’t write back.
Really? Yeah, you betcha! The thing about social media, whether it’s Facebook, Twitter, Instagram, or whatever, is that it’s supposed to ENGAGE the audience. As in “conversation.”
If you’re not responding to your customers on social media, you’re not doing social media. You’re just throwing out stuff thinking that you’re cool—and that ain’t the case.
So the one simple truth for social media success? WRITE BACK.