I spent part of this week at a conference for women entrepreneurs. We talked a lot about the most effective ways to reach out to customers, and regardless of industry, the most popular and effective lead-generation techniques always came down to two things: Networking and social media.
Now when you think about networking, what do you think about? Back in the day, it was a bunch of guys in suits shaking hands, chowing on steak, and slapping each other on the back—but not quite hard enough to spill the whiskey.
Today, networking is social media. In a study done back in January, LinkedIn was found to generate the highest visitor-to-lead conversion rate at 2.74%—almost 3 times higher than both Twitter (.69%) and Facebook (.77%).
Whoa. That’s enough to make your ice cubes rattle a little bit. So my question to you, regardless of whether you’re male or female, is:
How spiffy is YOUR company LinkedIn page?
If you page either sucks or doesn’t exist, don’t feel bad. I’m as guilty as anyone of putting my corporate LinkedIn presence on the back burner while I do my “real” work.
Because growing your business can wait. . .can’t it? Uhh. . .
If you want some quick tips on nailing the low-hanging fruit that can really make a difference in your company’s LinkedIn page, go here now.
If you want to look at the world’s grossest candy bar instead, go here.