Case Studies: Telling Stories That Matter to Your Customers
You know you love your customers, and they love you back. Are you putting that to work for your company? When a customer has a GREAT experience with your product or service, do you thank them profusely for their business and move on, or shout it from the rooftops? Now is the time for all good marketers to start shouting like crazy.
Case studies. Yeah, those. When buyers are cautious about spending, and demanding big ROI for every purchase they make, a case study can deliver the real-world evidence they need.
When prospects can read how one of their peers has directly benefited (metrics! metrics!) from working with your company, they are significantly more likely to want to learn more about what you’re offering—and sign on the dotted line.
Social Media: How to Lose Customers and Alienate People (If You’re Not Careful)
A lot of folks mistakenly think that writing for social media is pretty cut-and-dried. You create an account for your company, and just start writing.
Which you can do.
But there’s more to it than that.
Sure, good writing is essential, but the best writer in the world can crash and burn if they aren’t writing the right way for the right site.
Recycling is great for the environment, but bad for social media. Don’t think you can post on Facebook, then just roll it out to all your other social media sites. YAWN.
We can help you make sure that the content on each of your social media “faces” supports the others, so you can actively and strategically develop community, conversation, and loyalty.
Web Copy: Are You a Destination, or just a Drive-By?
In the real world, Web copy has only a few seconds to grab someone’s attention before they get bored, turned off, or just click away. If every single word on your Web site isn’t working, you’re wasting time and money.
We specialize in Web copy that’s smart, crisp, concise, and accessible. When your customers land on one of your pages, they’ll know they’ve come to the right place, and your call to action will get a real workout.
Whether you need a full-site rewrite, a lead-generation portal, or just a wee facelift, we’ve got your back. Our copy will be hard at work with your customers, even when you can’t be.