Just this morning I received a little email from the American Marketing Association, promoting an educational event. It focuses on social media for B2B marketers, and it’s taking place in Las Vegas. Now because I love spreading the word about great opportunities for fellow marketers to hone their all- important markety-type skills, I decided to tweet it to my followers so they could know about it.

But get this: The online event and registration page for the social media workshop did not include a way to share information about the event using, uh, SOCIAL MEDIA. This, my friends, is the reason the #FAIL hashtag was created.

So here’s a basic fact:

Just because you’re a marketer doesn’t mean
that you’re not also kind of a doofus.

 Of course I do mean that in the NICEST possible way; but c’mon, how dumb was that?! I doubt I’d be rushing to sign up to receive the social media marketing jewels the AMA has to offer when they can’t even properly use social media to market their own social media event!

Oy.

(Oh, and if you wanna tweet this post to your friends and colleagues, just click the icon below.)