Yes, it’s that time of the month again. . .you’ve been dreading it since this time last month. . .it’s the day you have to write another blog post. Ugh.
Is this how you feel when faced with the need for new bloggity bling? Well, I’m here to tell you that you don’t have to. Even non-writers can come up with blog posts that boost the value of a brand with very little in the way of blood, sweat, and tears. Here’s how:
- Short is the New Black – First of all, forget the notion that you have to write 1,500 words in order to make an impact. Blogs are about quality, not quantity—and most of your readers will doze off if presented with an installment of War and Peace, so keep it targeted and digestible.
- Reduce, Reuse, Recycle – Take a hint from Al Gore and Ed Begley, Jr., and use what you’ve already got! Repurpose existing content created for white papers, case studies, or collateral to help it reach audiences that may have missed the first time around.
That’s it—really! You were probably waiting for tips #3, 4, and 5, weren’t you? Oh well, maybe next month. . .