Several years ago when people started using hashtags on Twitter, one of the problems that rose to the surface was that people weren’t using them well—or enough. Fashionistas were tweeting about shoes, but the only hashtag they were using in their posts was #shoes. It really would have been effective if they had thought to include tags for the actual brands they were discussing, like #jimmychoo, #louboutin, or even #nike.
Fast-forward several years, and the pendulum has swung violently in the opposite direction. Now that people are also tagging on Instagram, Facebook, and any number of other social platforms, people are going crazy with it:
They key here, people, is TARGETING. Don’t overwhelm your posts with irrelevant hashtags. At best, it makes you look rabid; at worst, you look clueless and unprofessional.