A lot of companies think that, in order to kill it in their industry, they need to hire agencies with deep expertise IN their industry. Whether it’s travel, sports, consumer goods, or whatever, every brand is out there looking for the Golden Ticket marketing agency within their niche.
I’m here to tell you that they are looking in the wrong place.
If you want to differentiate yourself in the market, WHY would you want to hire the same types of agency expertise that your competitors are hiring? If all you want is to fit into what your customers have been lulled into wanting, great. If you want to simply ride on the coattails of the first-to-market in your industry, great.
But who has EVER been satisfied with sloppy seconds?!
Now I’m going to introduce you to the folks that brands really need to get in bed with in order to keep up (and stay relevant): Technology marketers.
What, GEEKS? Yeah baby, and here’s why:
Yes, digital. Marketers with an IT background get it. They’ve had their heads around it for years, while your agency was busy shoveling all of your social media strategy off to interns. Tech marketers know the lay of the land, and ways to get more out of your digital strategy than any of your competitors because they were sitting in the middle of digital while it was being built.
Personally, I’ve worked with some of the tech industry biggies, like Microsoft, HP, AMD, Dell, and others. And the digital strategy experience I gathered working with these brands have enabled Poppermost Communications to consistently knock it out of the park for non-tech clients, like Coca-Cola, Royal Caribbean, Allstate, and others. Today, we’re bringing this expertise to financial services, airlines, healthcare, manufacturing, and other industries that need to fully embrace the benefits of digital to get the pop they want in the market.
So what are you waiting for? Don’t undercut yourself with the same-old, same-old. A dynamic competitive environment is no place for business as usual. Or marketing as usual.